by Catherine Watts
Technology is transforming everything from marketing to museums. Bringing interactive narratives that immerse and encourage public participation.
With these forays into the mixture of tech and art, today’s artists are pushing to other creative boundaries. For this reason, it allows artists to be more expressive and relatable art.
Interactive art is an art that is controlled or manipulated by viewers or environment. It is increasing in popularity across the nation and the globe.
Interactive Art Informs and Delights
The Living Light exhibit in Seoul, South Korea allows people to control the exhibit by texting messages to it. As a matter of fact, it also provides real-time information about the air quality in the surrounding neighborhoods.
As air quality improves, a section lights up, giving neighborhoods a fun way to work on improvements while tracking progress and enjoying the installation.
This is just an example of the many ways interactive technology and art provides learning, improvement, interaction, and creativity in one beautiful package.
An installation at the Victoria and Albert Museum in London uses real-time data from the museum’s own environment. This is the museum’s source to create works of art from the humidity, motion, light, vibrations, and more.
Just the act of entering the museum and observing the installation will cause fluctuations in the art.
And that’s part of the popularity of interactive art. The fact that observers can play a part in the art’s changing form or function.
In part, due to its strong potential for sharing on social media and it’s “fun house” flair.
And that, of course, is a good thing.
More people being drawn to, and involved in the creative endeavor. They bring inspiration and imagination to the masses, not just to those well-off enough to afford art for their homes.
Some installations are so popular that people wait in long lines for hours, just for the experience of interacting with an exhibit.
And while these kinds of exhibits comprise a phenomenal new way for artistic ideas to be shared, they don’t preclude other, more traditional, art forms from capturing the attention and admiration they’ve always drawn.
In fact, some critics find interactive art to rely on sensationalism rather than a true art experience, while others claim there’s no “correct” way to view art.
No matter what the opinion, interactive art is here to stay.