by Catherine Watts
 
Social media gives you access to an audience of billions. Yet, artists don’t take advantage of the increase in viewership and exposure this modality offers.
 
Visual artists definitely get impact from social media. As media with images are more likely to be shared.
 
But performance and musical artists get a visual boost with platforms like YouTube. Where they can showcase snippets. Or entire songs. To give audiences a “taste” of their brand, along with other members of the music making community.

Two Ways to Incorporate Artistic Collaboration for Social Media Presence

Artists are lucky. Research shows that social media users like posts that are 80 percent entertaining and just 20 percent promotional.
 
This means social media is a perfect way for artists. May it be visual, musical, performance, and others. Whose work is entertainment and promotion rolled into one, to get seen.
 
And your voice can be louder when artistic collaboration is part of your social media strategy.
 
You can collaborate by joining specialized communities within established social media platforms. Like the Coterie on Instagram or Urban Sketchers on Facebook. Or a music-making community like BandCamp.
 
You can network with other artists on platforms such as Twitter, YouTube, Instagram, and Facebook. In order to find opportunities for music or art collaboration, and other ways to expand your reach.

How Social Media Helps Sell Art — and How to Tap into the Trend

Social media is visual, vibrant, and it’s a constantly changing, sharing community. In other words, the perfect place to market, and sell, your art.
 
Some artists make more than 40 percent of their sales from social media exposure, which is no small amount.
 
The important thing is to get yourself out there, make some friends online, and help promote them because social media is, well, social.
 
The more people you connect with, the more opportunities there will be. For online music/artistic collaboration, or all kinds of other mashups of creativity. This can really help launch your brand into the public eye.
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